A member of CSD, D&AD, ISTD and the AGI, Vince plays an active role in the world creative community, regularly lecturing at colleges and conferences. In the early 90s he became Pentagram London’s youngest Associate Director, and left in 1994 to set up Frost Design. Since then, many awards have come his way, including D&AD silvers, golds from the New York Society of Publication Designers and gongs from the New York and Tokyo Art Directors’ Clubs.
In 2004 he made the move to Sydney, Australia, from where Frost continues to work for global clients and win international accolades. Working on a diverse range of projects, from environmental graphics and exhibitions to magazine and book design, corporate identity, advertising and interactive design, Vince’s approach is all about coming up with exceptional ideas, based on listening carefully to the needs of each client and coming up with a bespoke solution – making each project the very best it can be.
Vince’s innovative use of photography and striking typography has been applied to a variety of work, including the award-winning literary magazine Zembla, The Independent newspaper magazine, stamps for the Royal Mail and Australia Post, TV advertising for Tourism Northern Territory, exhibitions at the V&A, and setting up the look of the FT’s ‘the business’ magazine.
Since moving to Australia, Vince has worked on a wide range of projects, including environmental graphics and identities for Arte & Frank, Manta and Coast restaurants for Manfredi Enterprises; exhibition design for “Freestyle” for Melbourne Museum and Object Gallery; promotional collateral for Macquarie Bank; video, ads and signage for Deutsche Bank; the re-brand of Mushroom Records; as well as ad campaigns for General Pants Co., Preece and Sydney Dance Company, amongst many others.
He continues to work with a broad range of international clients, including New York-based Rizzoli Books, the Swiss Re Centre for Global Dialogue, in Zürich, D&AD in London, Deutsche Bank Asia Pacific, UK architects Sheppard Robson, USA global insurance giant AIG and international hedge fund EIM.
Throughout his career, Vince has collaborated with many institutions to produce innovative design solutions that are striking in their clarity of communication, conceptual strength and graphic excellence. Vince’s work was the subject of a retrospective at the Sydney Opera House in 2006. During the same year his work was featured in a major design exhibition at Sydney’s Powerhouse Museum.
Frost’s work is also documented in a 500-page book Frost* (sorry trees), spanning more than a decade of award-winning projects.
In 2008 he was appointed as one of the Creative Directors for the Australian exhibition at the 11th International Venice Architecture Biennale, co-curating the exhibition and creating the “Abundant” branding and design. |
